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SWITCH FOCUS

Switch Focus is a sustainable streetwear brand founded in 2023, rooted in the belief that changing your mindset is one of the most powerful things you can do. Their values centre around creating intentional designs and redefining the norm through speculative, conscious design.

 

We had the pleasure of collaborating with Switch Focus to launch their brand on World Water Day. Our work with Switch Focus included a range of services to help them achieve their vision for sustainable streetwear, providing strategic guidance and support across various areas from creative direction and content creation to consumer segmentation and brand positioning.

 

Through our partnership with Switch Focus, we were able to spread awareness about the benefits of sustainable fashion, encouraging others to make meaningful changes in their own lives and contribute to a more sustainable future.

YEAR

2023

SERVICES

Conscious 

  • Sustainability Manifesto 

Communications 

  • Social Media Strategy 

  • Influencer Marketing 

  • Email Marketing 

Creative 

  • Creative Direction 

  • Production 

Content 

  • Creative & Brand Copywriting 

  • Editorial & E-Commerce Photography 

  • Videography 

  • Website Design 

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CREDITS

Genuinely Conscious, Creative Direction, Production and Graphic Design

Ryan Mole, Photographer 

Molly Muzsla, Stylist 

Lucy Holt, Copywriter 

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