FOUNDERS
KIERA MURRAY
Co-founder & Creative Director
Hello, I’m Kiera!
Inspired by nature, I’m on a mission to build a greener future. Fashion is expressive, while nature is connective and I believe fashion has the potential to use its influence and power to create positive change.
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To prevent further ecological damage, I use community and conversation to generate opportunities that will positively impact the planet, by learning from the past, living in the present and facing the future. Through branding, communication and consumer insight, my purpose is to help brands evolve with a sustainable ethos.
CONNECT
ENZIYA GATELEY
Co-founder & Creative Director
Hey, I’m Enziya!
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By advocating sustainability, I aspire to raise awareness and implement meaningful change. My intention has always been to instigate a paradigm shift in the fashion industry and to build a future free of overconsumption, overproduction and waste.
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I have the expertise and flair to re-align a brand’s identity and produce campaigns that represent sustainability, transparency, and originality. I believe collaboration leads to sustainable growth. As a collective, we have the power to positively influence fashion to protect both people and our planet.
CONNECT
ORIGIN
Since May 2021, we researched and explored how we can all re-imagine our relationship with fashion. As a result, we co-founded Genuinely Conscious. We are the last generation who can mitigate climate change and build an equitable future for everyone, and through Genuinely Conscious we are making that our mission.