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FOUNDERS

FOUNDERS

KIERA MURRAY

Co-founder & Creative Director

Hello, I’m Kiera!

 

Inspired by nature, I’m on a mission to build a greener future. Fashion is expressive, while nature is connective and I believe fashion has the potential to use its influence and power to create positive change. 

To prevent further ecological damage, I use community and conversation to generate opportunities that will positively impact the planet, by learning from the past, living in the present and facing the future. Through branding, communication and consumer insight, my purpose is to help brands evolve with a sustainable ethos.

CONNECT

ENZIYA GATELEY

Co-founder & Creative Director

Hey, I’m Enziya!

By advocating sustainability, I aspire to raise awareness and implement meaningful change. My intention has always been to instigate a paradigm shift in the fashion industry and to build a future free of overconsumption, overproduction and waste.

I have the expertise and flair to re-align a brand’s identity and produce campaigns that represent sustainability, transparency, and originality. I believe collaboration leads to sustainable growth. As a collective, we have the power to positively influence fashion to protect both people and our planet. 

CONNECT

ORIGIN

Since May 2021, we researched and explored how we can all re-imagine our relationship with fashion. As a result, we co-founded Genuinely Conscious. We are the last generation who can mitigate climate change and build an equitable future for everyone, and through Genuinely Conscious we are making that our mission.

The Conscious Club is our community of 60+ freelance creatives who specialise in art direction, copywriting, graphic design, hair styling,

make-up, photography and

moving image. Through The

Conscious Club, we are building a community of like-minded creatives to foster collaboration, personal growth and the creation of a sustainable and transparent industry.

ORIGIN
THE CONSCIOUS CLUB
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