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For all brands to be Genuinely Conscious.
6. Maximise transparency and collaboration to close the loop and keep products in use.
1. Respect the creativity of design and consider factors such as biodegradability, waste and pollution.
TO OPERATE A CIRCULAR SUPPLY CHAIN:
5. Uphold universal rights, equality and equity.
2. Only use bio-tech, organic or certified sustainable materials.
3. Phase out toxic processing and finishing chemicals.
4. Champion sustainable transportation methods.
We aim to mitigate climate change
We advocate for a circular economy
We challenge the stereotypes
We foster personal growth and originality
We are committed to serving the people and the planet
We use creativity as the driver for positive change
We lead by example by being open-minded, inclusive and equitable
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