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OUR CULTURE
VISION

VISION

For all brands to be Genuinely Conscious. 

DEFINITION

6. Maximise transparency and collaboration to close the loop and keep products in use.

1. Respect the creativity of design and consider factors such as biodegradability, waste and pollution.

TO OPERATE A CIRCULAR SUPPLY CHAIN:

5. Uphold universal rights, equality and equity. 

2. Only use bio-tech, organic or certified sustainable materials.
3. Phase out toxic processing and finishing chemicals.
4. Champion sustainable transportation methods. 

VALUES

1.
1.
1.
1.

CLIMATE

We aim to mitigate climate change

2.

CIRCULARITY

We advocate for a circular economy

3.

CHALLENGE

We challenge the stereotypes

4.

COMMUNITY

We foster personal growth and originality 

5.

COMMITMENT

We are committed to serving the people and the planet 

6.

CREATIVITY

We use creativity as the driver for positive change

7.

CHANGEMAKER

We lead by example by being open-minded, inclusive and equitable

DEFINITION
VALUES
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