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KAJAL NEW YORK

Kajal New York, a women's wear label based in New York City, is leading the charge towards the future of sustainable luxury fashion. Through responsible materials, zero-waste techniques, and a deep commitment to women's empowerment, Kajal is setting a new standard of excellence while prioritising 100% transparency. 

We began our project by delving deep into Kajal New York's values, practices, and aspirations through a founder's Q&A session. Armed with this knowledge, we developed a distinctive framework for The Sustainability Manifesto, highlighting areas for improvement within the supply chain and amplifying the founder's values around women's equality and zero-waste production.

 

Our team then crafted a comprehensive Brand Identity that perfectly encapsulated Kajal New York's mission to revolutionise the luxury fashion industry. The Lookbook, which features four unique collections - Empowered Tailoring, Onyx Vision, Resort, and Embracing Femininity - tells the story of each garment, including the responsible materials used in their creation.

 

Our goal was to create inspiring content that would empower changemakers and showcase Kajal New York's commitment to sustainable luxury fashion. By partnering with Kajal New York, we are able to capture and magnify their core values, unwavering ethos, and steadfast commitment to a better future. 

YEAR

2022

SERVICES

Conscious:

  • Sustainability Manifesto  

  • Supply Chain Consultancy

Communications 

  • Brand Guidelines 

Content 

  • Lookbook 

AS SEEN IN

American Vogue 

British Vogue 

WWD

Marie Claire Italy 

Elle Spain 

Elle Italia 

SUSTAINABILITY MANIFESTO

BRAND GUIDELINES 

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LOOKBOOK

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CREDITS

Genuinely Conscious, Creative Direction, & Graphic Design 

Meg Moon, Copywriting

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